For digital marketers, website accessibility is becoming more and more critical.
"Making websites useable by persons with disabilities," according to the World Wide Web Consortium, or W3C.
A website that functions effectively in numerous browsers and with screen readers can significantly increase the number of prospective clients in your target market. One of the most obvious is called ALT (alternative) text for imagery, and if a screen reader can't describe to someone who is visually impaired what they are seeing on a website; they will simply leave. Google will also recognize if you have made your website accessible, so make sure to check these things.
Use it to your advantage!